The VerTech stage, aptly named for its Versatile Technology, represents a departure from traditional aluminium structures, offering unparalleled performance capability, sustainability, and resilience. The galvanized steel composition ensures maximum durability, making it an ideal choice for India’s diverse and largely tropical climate, providing superior weather protection and performance against wind, rain, and heat, especially for large-scale productions.
Unveiling The VerTech Stage At Lollapalooza India 2024
The grand reveal of this monumental stage will take place at Lollapalooza India 2024, a festival produced and promoted by BookMyShow Live. Festival-goers will witness the historic moment at the BUDX main stage, featuring headliner acts like Jonas Brothers and Sting.
The VerTech stage, transported to Mumbai from the UK in sixteen enormous 40-foot containers, boasts a loading capacity of 50 tonnes, a significant increase from the conventional 15 tonnes of typical live event stages in India.
A distinguishing feature of the VerTech stage is its seamless structure, integrating towers mechanically into the substructure, creating a self-sustaining ecosystem. This unique design ensures a robust setup capable of withstanding greater wind speeds and complex production demands, including elaborate video technology and screens.
Star Live’s VerTech range provides ultimate flexibility for temporary stage structures, offering over 100 different configurations and ground support for indoor and outdoor applications.
International Standards, Local Impact
India has emerged as a high-potential, high-demand market for live entertainment experiences, with BookMyShow’s Best of 2023 report revealing a footfall of 13.5 million entertainment-seeking audiences at live events throughout the previous year.BookMyShow Live’s strategic investment in the VerTech stage system signifies a bright future for the music and live event industry in India, aligning it with international safety and production standards and unlocking opportunities for artists and fans.
Owen Roncon, Chief of Business – Live Events at BookMyShow, highlighted the strategic approach towards innovation and technology upscaling, stating, “The Indian live entertainment industry is at the cusp of a revolution signalled by a strategically woven mix of innovation, evolution and technology upscaling. This is exactly the mantra we’re following at BookMyShow Live to pave the way for curated live entertainment experiences that are unparalleled, unmatched and unmissable.”
Grahame Muir, CEO of Star Live, expressed pride in revolutionizing India’s music events landscape through collaboration, emphasizing a commitment to innovation and sustainability. He said, “This exclusive collaboration not only reflects our commitment to innovation and sustainability but also showcases the immense potential of our global partnerships in enhancing the live entertainment experience.”
Sustainability At The Core
In line with the #LollaForChange initiative, the VerTech stage boasts over 95 per cent reusability of materials from show to show, demonstrating a strong commitment to sustainability. The ingenious design incorporates custom-designed handling frames and crates for efficient transportation and rapid setup, reflecting Star Live’s dedication to innovation and environmental responsibility.
This move opens up significant opportunities for BookMyShow Live to bring bigger international talent to India, further elevating the industry standard of technical prowess, production value, and sustainability.