The world’s first Toys”R”Us airport store has been opened in Terminal A at Dallas Fort Worth International Airport (DFW) by Duty Free Americas (DFA).
Travellers visiting the store will be greeted by a life-size custom Geoffrey the Giraffe 3D sculpture, ideal for a photo opportunity, before discovering a selection of top toys, games and exclusive collectibles. Featuring demonstration tables for hands-on play and iconic brand elements throughout, the new airport store aims to bring the fun Toys“R”Us experience to gift buyers on-the-go and parents travelling with children.
Duty Free Americas CEO Jerome Falic, which operates the new store in partnership with Toys“R”Us, said: “We are delighted to unveil the first-ever Toys“R”Us airport store in the Americas ahead of the holiday season. Beloved by millions of families worldwide, Duty Free Americas will continue to play an integral role in the expansion of Toys”R”Us travel retail stores in the region.”
“Toys“R”Us is a storied brand and DFW Airport is excited to be the first airport with the company’s reimagined store,” said Ken Buchanan, DFW’s Executive Vice President for Revenue Management and Customer Experience. “A key focus of ours is to ensure our customers can enjoy their time while at DFW Airport, and the addition of Toys“R”Us will add to our growing portfolio of exceptional experiences.”
“The Toys“R”Us brand is growing fast and we are focused on bringing this iconic toy brand to consumers everywhere, whether you’re visiting one of our stores at Macy’s, at our flagships or in an airport or onboard a cruise ship,” added Yehuda Shmidman, CEO of WHP Global, owner of Toys“R”Us.
The opening is part of a wider expansion strategy across “air, land and sea” said Shmidman in a following statement obtained by DFNI.
As the travel retail market continues to rise, Toys”R”Us has embarked on designing a retail experience for the cruise industry. This innovative retail store will offer a wide range of toys and exclusive cruise-themed merchandise for children and families during their voyages.