Dôen’s Black Friday sale, officially known as the “Giving Thanks Sale,” returns today, November 20. Once again, it’s a destination for heirloom-worthy pieces.
Everyday outfitting has never felt ordinary at Dôen. Tihis label specializes in dresses with handpainted prints and dreamy silhouettes with comfortable smocking and adjustable straps. It’s whimsical yet practical fare that can make commuting to work feel like starring in a modernized Austen novel. Naturally, fall dresses, like the smocked Bijou dress, are the highlight of Dôen’s Black Friday sale. There are bucolic midi and maxi floral dresses for nearly half-off, as well as luscious silk dresses for less than $200. Long sleeves and dramatic skirts are fit for the upcoming holiday party circuit, while past-season summer maxi dresses and flirty minis are worth buying now to save for next season. These on-sale dresses are designed for romanticizing your life, no matter which cut speaks to you.
Dôen gives a rustic-chic update to so much more than dresses—pillowy cardigan sweaters, English countryside herringbone coats, full fall skirts—and every category Dôen designs is included in its Black Friday sale. Knitwear ranges from crewneck sweaters with sweet side-button details to pointelle T-shirts made for layering. Denim leans wide-leg and structured like a trouser—the sort of pair Jane Birkin would approve. Dôen’s artful accessories are also a must-shop—I tracked down a gorgeous pair of suede pointed ballet flats and a black leather belt with a sculptural buckle in limited quantities.
Dôen’s Black Friday sale runs until November 28, with savings of up to 60 percent off. Below, I’ve curated my 15 favorite deals included in the first batch: cuddly striped sweaters, stately wool coats, structured trousers, and of course, whimsical floral dresses. Each one will make an everyday fall or winter outfit feel special—if you can order it before it sells out.
Fashion Commerce Editor
Halie LeSavage is the fashion commerce editor at Harper’s BAZAAR. Her style reporting covers everything from reviewing the best designer products to profiling emerging brands and designers. Previously, she was the founding retail writer at Morning Brew and a fashion associate at Glamour.